Snapchat rolls out a new generative AI feature, “My AI Snaps,” for paid subscribers

person on stage at Snap Summit 2023

Image credits: Hurried

Snapchat today announced the launch of a new Generative AI feature that will allow Snapchat+ subscribers to submit Snaps of what they’re doing to receive a Generative Snap from the in-app chatbot, My AI. The feature was previewed at last month’s Snap Partner Summit along with news that the My AI feature itself is now free for all users, but no release date has been offered at this time.

Prior to today’s release of the new Generative AI feature, Snap rolled out a number of other AI-powered updates to the Snapchat app, including the ability to add the My AI chatbot in group chats with friends, where it can be summoned with an @ mention, as well as the ability to use AI for place recommendations and Lens suggestions. Also, the My AI chatbot was recently updated to be able to reply to users’ Snaps with a text-based response.

Now, with the paid Snapchat+ membership, My AI can also give back a photo.

The feature doesn’t appear to have much value beyond entertainment purposes, as the only tips Snap CEO Evan Spiegel demonstrated at the Snap Partner Summit involved sending a picture of your dog in return for a funny picture of your dog. dog and sending a Vegetable Snap to your garden to get a recipe suggestion.

The recipe suggestions feature looks the most promising from a practical standpoint, but it’s unclear how well the AI ​​will handle photos of your latest grocery load, as Snap describes it.

Image credits: Hurried

In today’s announcement in Snaps Newsroom, the company also suggests you could send My AI a photo of your pizza, OOTD, or your furry best friend.

It’s also unclear to what extent Snap has implemented strong barriers around the My AI generative photo feature. This may be a concern for parents of teenagers, as other generative AI apps, such as Lensa AI, have been easily tricked into creating NSFW images.

Following reports that My AI had responded unsafely, Snap promised to introduce insights into its Family Center parental controls hub to help parents and guardians stay informed about their children’s interactions with the My AI chatbot. But since the global launch of My AI to all Snapchat users in April, the company still hasn’t done that. And he didn’t indicate when the Family Center controls would go into effect, only noting that they are still in the works. Update: Snapchat has said that the Family Center integration is now active, despite what its own documentation claims. Parents can choose to see if their teen has been chatting with the AI ​​in the last 7 days.

There are other privacy considerations to consider when using AI chatbots. Snapwar warned users that it was saving all their messages with My AI until the user manually deletes them, and the same goes for the new generative photo experience as well, the company notes.

Furthermore, Snap reveals that While [My AI] has been designed to avoid distorted, incorrect, harmful or misleading information, errors may occur, so do not rely on it for advice.

My AI has not been universally well received by Snapchat users themselves, as they lambasted the app with one-star reviews following its launch, complaining that the bot was stuck at the top of their chats, where they can’t remove it or block it. Snap may hope that the My AI Snaps feature helps improve user sentiment about the My AI experience.

The new Generative AI feature is only available to Snapchat+ subscribers, the $3.99/month in-app subscription that offers a variety of Snapchat enhancements, including things like the option to pin a #1 best friend. 1, a Story Rewatch indicator, custom app icons and theme editor, Priority Story Replies, a Snapchat+ badge, and more.



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