Kevin Bush and Michael McDaniel team up with Surf Internet to drive customer growth and engagement

Kevin Bush and Michael McDaniel Join Surf Internet to Spur Growth, Customer Engagement

Fiber Optic Internet Service Provider Surfing the InternetSM announced the addition of two professionals to their executive leadership team. Kevin Bush joins Surf as Chief Revenue Officer (CRO), while Michael McDaniel has been named Vice President of Customer Operations. Both are new roles at Surf, created to maintain and enhance Surf’s track record of excellent customer experiences as it rapidly expands its transformative 100% fiber broadband network to more Great Lakes communities.

Surf CEO Gene Crusie said, “At the heart of Surf’s DNA is a deep passion to give the best to our customers. With Surf’s rapid expansion, we recognized the need for continued customer service excellence while continuing to bring Surf’s transformative fiber internet into new markets through successful sales and marketing. Kevin is a passionate and collaborative leader who has found great success in companies with high growth and dynamic work environments. Michael has deep leadership experience with technology-driven companies and has demonstrated his ability to strategically influence customer satisfaction. We are thrilled to welcome both to our already strong leadership team.

Bush brings to his new role 25 years of experience building high-performing sales teams, including 10 years at Time Warner Cable and two at WOW! Internet, cable and telephone (NYSE: WOW). As CRO of Surf, Bush will be responsible for overseeing all revenue streams, including sales, marketing and revenue operations, working to drive growth into new markets and raise awareness of Surf Internet’s outstanding broadband services . Bush holds an MBA from Baker University, Baldwin City, Kan., and a bachelor’s degree in marketing and business administration from Kansas State University, Manhattan.

McDaniel brings 30 years of telecommunications leadership to his new role, with deep experience in delivering technology-driven services and solutions, providing exceptional customer service and driving profitable revenue growth. His past experience includes 8 years at MCI WorldCom and 14 years at Windstream (Windstream Holdings II, LLC). In his role as vice president of customer operations for Surf, McDaniel is responsible for developing and managing the overall strategy of customer operations and service delivery. His role will strengthen Surf’s customer service touchpoints and manage the overall performance of assets and processes to achieve the highest levels of customer satisfaction. McDaniel has a BA in Industrial Electronics Science from Central Technical College, Tulsa, Okla.

Of his new role, Bush said, “It is a privilege to join a company that is investing significantly in continued growth, customer engagement and future success. I’m very excited to help spread the word about Internet Surfing and the positive impact we’re having in our customers’ lives. High-speed fiber internet is the great equalizer, allowing customers in smaller markets to compete on a level playing field with large cities.

About surfing the Internet

Surf Internet is an innovative fiber-optic Internet company that serves as an essential gateway to connectivity in the Great Lakes region of Illinois, Indiana and Michigan. The company is building a bridge to a completely open future by providing high-speed, reliable Internet to homes and businesses in underserved rural communities. Surf’s 140-plus team are local, which gives them an edge when it comes to customer service and region advocacy. Headquartered in Elkhart, Indiana, Surf also has offices in La Porte, Indiana, Byron Center and Fowlerville, Michigan, and Coal City and Rock Falls, Illinois. Learn more at

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