Google didn’t tease the Pixel 8 at I/O, why?

Stock image of the Google IO 2023 logo

Stock image of the Google IO 2023 logo

C. Scott Brown / Android Authority

Google I/O wrapped up a few weeks ago, and the company had a lot to show off at the developer conference. There was the $500 Pixel 7a, Pixel Fold, and Pixel Tablet, but no mention of the highly anticipated Pixel 8 line.

This is in stark contrast to last year when Google teased the Pixel 7 series at I/O 2022. No such teaser for its next-gen flagship this time around made us wonder why that was the case, and we have a few potential reasons.

No major leaks to force Google’s hand

Snow White Google Pixel 7 Pro next to Citronella Green Google Pixel 7

Rita El Khoury / Android Authority

The first potential reason: There weren’t any major Pixel 8 leaks before I/O to actually force Google to shed more light on the product. Sure, we’ve seen alleged renders from serial leaker Steve Hemmerstoffer, but he leaks just about every phone. We spotted a recent leak that shows a Pixel 8 Pro with a built-in thermometer, but that happened after I/O.

It’s possible, but perhaps unlikely, that the leaks actually forced Google to show off the Pixel 7 series at last year’s I/O.

By comparison, the Pixel 7 series was heavily released last year thanks to spec leaks and the usual OnLeaks renders. However, we have only seen massive leaks emerge, as prototype devices After I/O 2022. So, while possible, it’s unlikely that the lack of leaks was the reason Google opted out of showing the Pixel 8 series this time around.

Google I/O was chock full of ads

Google Pixel 7a and Pixel Fold opened on the 2 table

Kris Carlon / Android Authority

A more likely reason for Google to avoid a tease of the Pixel 8 series was that it already had a bunch of announcements for the event. There was the Pixel Tablet and its accompanying charging speaker dock, the mid-range Pixel 7a, and the company’s first foldable in the Pixel Fold. Naturally, these hardware revelations have been in addition to the company’s software/AI announcements that were also in the spotlight throughout the day.

So it makes sense that Google didn’t launch the Pixel 8 series there, as that would have created a crowded stage. The flagship Pixel series is big enough for Google to always capture the headlines later this year with either a preliminary teaser or a full-fledged reveal.

The Pixel 7a also comes in at $500, just $100 cheaper than the Pixel 7. The 7a already struggles to make a clear value argument for itself, and Google would certainly have treaded midrange thunder with a vanilla Pixel 8 . After all, some consumers may prefer to hold out for the flagship if it’s just a little more expensive than the mid-range option.

An opportunity for the Pixel 7 series to sell more units

google pixel 7 pro standing home screen

Ryan Haines / Android Authority

Smartphone brands rarely announce the existence of next generation phones months and months before the actual launch event. And there’s a good reason for that.

By announcing a new generation device much earlier than expected, manufacturers run the risk of negatively affecting the sales of their current models. Why buy the Pixel 7 now if Google just showed me the Pixel 8 and told me it’s coming later this year? some people may wonder. Sure, next-gen models often seem inevitable, but it’s one thing to expect a new phone and quite another for the company to confirm its existence.

Sales of the Pixel 7 series could slow dramatically if Google teases the Pixel 8 line.

For what it’s worth, Google also said its 2022 phones (Pixel 6a, Pixel 7 and Pixel 7 Pro) were the best-selling Pixel devices ever. This could make the company’s decision not to show the Pixel 8 series much easier, as it probably would like to ride this wave of success a little longer. Simply put, there’s no guarantee that the new phones can maintain this sales momentum, so why jeopardize sales of current lines?

There’s more at stake with the Pixel 8 series

Pixel 8 Pro 5K1 scale 1

Another possible reason why Google isn’t very eager to leak the Pixel 8 series is that it’s a bigger change from the Pixel 7 than the Pixel 6. The Pixel 7 series was actually the Pixel 6 2022 line, making changes minors to design and hardware. So Google didn’t have much new stuff to show in the first place.

Renderings of the Pixel 8 series suggest the phones have undergone a more substantial change. Aside from the Pixel 8 Pro potentially getting a flat screen, there is speculation that the standard Pixel 8 could be smaller. So Google might want to keep things under wraps to (somehow) surprise people with a bolder redesign this year.

Don’t worry – we’ll see the Pixel 8 series ahead of launch

Pixel 8 rendered

Even if you’re sad not to see the Pixel 8 range at Google I/O, it’s worth noting that we’re still months away from the official launch. And we just expected more and more leaks to happen as we get closer to the expected October launch window, as evident from the recent leak of the Pixel 8 Pro thermometer.

Thinking of buying a Pixel 8 series phone?

3 votes

So Pixel fans and smartphone enthusiasts eager to know more about the Pixel 8 family will not be disappointed. In fact, history tells us that you might want to keep an eye on eBay and Facebook Marketplace for any Pixel 8-series phones popping up long before launch.

#Google #didnt #tease #Pixel

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