Global Podcasting Market Report 2023: Growing Internet Penetration Fuels Industry

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Global podcast market

Global podcast market

Global podcast market

Dublin, May 30, 2023 (GLOBE NEWSWIRE) — The “Podcasting Global Market Report 2023” has been added to offer.

This report provides strategists, marketers and senior management with the critical information they need to assess the market.

The global podcasting market grew from $20.14 billion in 2022 to $25.85 billion in 2023 with a compound annual growth rate (CAGR) of 28.4%. The podcasting market is projected to grow to $66.24 billion in 2027 at a CAGR of 26.5%.

The major players in the podcasting market are Inc., Apple Inc., iHeartMedia Inc., Megaphone LLC, Pandora Media LLC, Audacy Inc., Soundcloud Limited, Spotify AB, Stitcher, TuneIn Inc., Entercom Communications Corp, Liberated Syndication Inc., Podbean Tech LLC, PTC Inc., IBM Corporation, Tech Mahindra Limited, Wipro Limited, Oracle Corporation, Siemens AG, Tata Consultancy Services Limited, Atos SE, Libsyn, Blubrry, PodOmatic, Sirius XM Holdings and The Adecco Group.

Reasons for purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering over 50 geographies.

  • Find out how the market has been affected by COVID-19 and how it is responding to the easing impact of the virus.

  • Evaluate the impact of the Russia-Ukraine war on agriculture, energy and mineral raw material supply and its direct and indirect impact on the market.

  • Measure the impact of high global inflation on market growth.

  • Create regional and national strategies based on local data and analysis.

  • Identify growth segments for investments.

  • Outrun competitors using forecast data and the drivers and trends that shape the market.

  • Understand customers based on the latest market shares.

  • Benchmark performance compared to leading competitors.

  • Suitable for supporting your internal and external presentations with high quality reliable data and analysis

Podcasting refers to an audio series program made available in digital format for download or streaming over the Internet. Podcasting is an easy and freely accessible service that allows users to experience many genres such as news, education, health, fitness, comedy and drama, as well as industry updates and breakdowns that can be downloaded or streamed over the Internet.

The main genre types in podcasting are news and politics, society and culture, comedy, sports, and others. News and politics podcasting keeps listeners up to date with local, national, or global news or politics, often focusing on a specific topic with the use of existing media sources such as newspapers or magazines.

These are intended to inform, entertain, or advocate for a cause for audiences who are usually interested in current events and programs that are usually half an hour to an hour long. Podcasting is offered in formats such as interviews, panels, solos, repurposed content, and conversations.

Technological advancement is a key trend gaining popularity in the podcasting market. Major players in the podcasting market are focusing on incorporating advanced technologies like artificial intelligence (AI) into their podcasts/platforms to enable enhancements like programmatic podcasting, transcription, optimization, advertising, and more. Such integration of technology allows podcasting platforms to earn additional revenue through advertising by targeting the right listeners.

For example, in December 2021, HT Media Limited, an India-based mass media company, partnered with AdsWizz, a US-based technology provider, to create India’s first programmatic podcast marketplace. The use of technology combines the power of programmatic advertising with the power of podcasts, giving advertisers the ability to reach their target audience.

Also, with the use of AI transcription technology, advertisers can ensure brand protection with the help of more effective advertisements for podcast shows or episodes which have precise topics as the main theme. It also helps podcasters who are looking to create monetizable content.

North America was the largest region in Podcasting market in 2022. Regions covered in Podcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East & Africa.

Countries covered in the Podcasting Market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom and United States.

The increasing penetration of the internet is contributing significantly to the growth of the podcasting market. Internet penetration is increasing due to various reasons such as better access to mobiles/smartphones, emergence of new Internet communications and others. During the COVID-19 pandemic, most people have moved online for online communication, entertainment, e-learning, podcasting and other purposes while at home due to lockdowns.

For example, according to DataReportal statistics, the US Internet penetration rate was approximately 92.0% in 2022, which increased by 2.8% reaching 8.4 million Internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300k internet users between 2021 and 2022. Therefore, the increasing penetration of the Internet will drive the growth of the podcasting market.

The podcasting market includes the revenues earned by entities from the non-fiction storytelling podcast format and the theatrical podcast format. Market value includes the value of related goods sold by the service provider or included in the service offering. Only goods and services traded between entities or sold to final consumers are included.

Market value is defined as the revenues businesses obtain from the sale of goods and/or services within the specified market and geographic area through sales, grants or donations in terms of currency (in USD, unless otherwise specified ).

Revenues for a specified geographic area are consumption values ​​which are the revenues generated by organizations in the specified geographic area within the market, regardless of where they are produced. It does not include revenues from resales along the supply chain, either further down the supply chain or as part of other products.

Key Attributes:

Ratio attribute


No. of pages


Forecast period

2023 – 2027

Estimated market value (USD) in 2023

$25.85 billion

Projected market value (USD) by 2027

$66.24 billion

Compound annual growth rate


Regions covered


Main topics covered:

1. Executive summary

2. Characteristics of the Podcasting market

3. Podcasting Market Trends and Strategies

4. Podcasting market – Macroeconomic scenario
4.1. Impact of COVID-19 on the podcast market
4.2. Impact of the Ukraine-Russia war on the podcast market
4.3. Impact of high inflation on the podcast market

5. Size and growth of the podcast market
5.1. Historical Global Podcasting Market, 2017-2022, $Billion
5.1.1. Market drivers
5.1.2. Market restrictions
5.2. Global Podcasting Forecast Market, 2022-2027F, 2032F, $Billion
5.2.1. Market drivers
5.2.2. Market restrictions

6. Segmentation of the podcast market
6.1. Global Podcasting Market, Genre Segmentation, Historic & Forecast, 2017-2022, 2022-2027F, 2032F, $Billion

  • News and politics

  • Society and Culture

  • Comedy

  • Sports

  • Other genres

6.2. Global Podcasting Market, Segmentation by Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $Billion

  • Interviews

  • Panels

  • Solo

  • Repurposed content

  • Conversational

7. Regional and national analysis of the podcast market
7.1. Global Podcasting Market, By Region, Historic & Forecast, 2017-2022, 2022-2027F, 2032F, $Billion
7.2. Global Podcasting Market, By Country, Historic & Forecast, 2017-2022, 2022-2027F, 2032F, $Billion

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